robinebeattie @ gmail.com
BEAUTY (COPY)WRITER/CD WITH AGENCY BACKGROUND:
~ SKINCARE
~ COSMETICS
~ FRAGRANCE
~ HAIRCARE
~ HOME
FURNISHINGS
When I was in first grade I penned a story about a frog that ate steak and lived in a purple underground city. “He was a very unusual frog,” I wrote. Sometimes I think I’m still looking for that city and frog, so I try to sprinkle a little purple magic on everything.
I can take charge or take direction, and to all my endeavors I bring crisp thinking, marketing acumen, generous creativity, 15 years + of beauty business insight, dependability and humor when called for.
Though not an art director, I have great love for beautiful, aspirational visuals and understand that in aesthetic endeavors especially, it’s usually better to aim high than to aim safe.
Outside of work I like photography/cursing at Photoshop and collecting way too much perfume and way too many plants.
Clients, brands and agencies:
PINROSE Scents, NeoStrata Skincare, Aethern Liquid Beauty Vitamins, iCrossing, Borghese Roma Beauty, Ethan Allen Interiors, Grey New York, Velocity OMC/DDB, MAC Cosmetics, Korres Beauty, Aveeno Global Beauty + Baby, Neutrogena, Hunter Douglas Window Fashions, Ritz-Carlton Visa, Rembrandt Toothpaste, Johnson’s Baby Naturals, the Juvenile Diabetes Research Foundation, Cover Girl, Clairol, Pantene, Max Factor, IMAN Cosmetics, Avon Salon & Spa, Brooks Brothers and Saks Fifth Avenue.
“Robin has quite the bag of tricks: keen cultural awareness, sharp strategic skills, a deep understanding of the marketplace and an impressive track record. Oh, and the soul of a poet.”