Our agency developed the strategy and creative for Aveeno’s Instagram account. I guided the junior digital copywriter in ensuring the brand voice stayed on equity while allowing for a bit of the playfulness inherent to the venue, and worked with my fellow creative director/AD on every aspect, including choice of influencers and UGC. I approved/edited and frequently wrote all social copy, including facebook campaigns as well. Below are just a few examples of how we united key initiatives across social platforms.
