ROBIN BEATTIE
WRITER ~ EDITORIAL/COPY DIRECTOR
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PINROSE SOCIAL AND PACKAGING (Copy)

A few of the “commands” from the new Pinrose packaging and a smattering of social communications.

PINROSE SCENTS: WEBSITE OVERHAUL AND SOCIAL COMMUNICATIONS

A big part of the Pinrose rebranding project was their website, including the Home and About Us pages. Shown here is the home banner and some social assets with snippets of copy I wrote for the new packaging, which hasn’t launched yet.

SMELL LIFE IN COLOR is the tag I wrote in 2020 and that Pinrose is incorporating into a wide swath of communications. It’s the first time they’ve had a line that nods to their founder’s fascination with synesthesia and its influence on our perception of fragrance.