PINROSE PERFUMES
PINROSE Fragrance Copywriter
PINROSE SCENTS: NEW WEBSITE PRODUCT PAGES
Pinrose is an indie brand currently sold on the Pinrose website, Ulta, Nordstrom, Anthropologie and Amazon. I rewrote nearly everything for their website and the Amazon launch, and continue to lead voice/brand copy strategy as part of the brand’s evolution. Below is a selection of Pinrose work: new copy for their 13 core perfumes, plus an email I particularly like. I also named the fragrance they just launched: Bold Soul.
SECRET GENIUS
An intoxicating blend of caramel, Madagascan Vanilla and Sandalwood.
Sophisticated sugar? Yes. Syrup? No. That’s the brilliance of SecretGenius; luscious caramel and vanilla notes rendered so sheer they're almost diaphanous. Like a dulcet voice it draws you in ... eager to whisper sweet nothings.
MERRY MAKER
A sunny floral with notes of nectarine, violet and Tonka bean.
Originally created for the heightened senses of pregnant women, Merry Maker is a nectarine-happy, aromatherapeutic burst of cheer not unlike the friend with whom you were always in trouble for giggling in class. Spritz with exuberance and just try not to laugh.
PILLOWTALK POET
A cozy, sensual composition with notes of powder, ambergris and musk.
The fragrance equivalent of sexily disheveled bedhead, the comfortable-in-your-own-skin scent of Pillowtalk Poet is made for close encounters and rainy afternoons in bed. Now, lie back and tell me everything.
PINROSE
A regal blend of Bulgarian rose, Turkish clove and patchouli.
What’s in a name? Our eponymous Pinrose perfume just had to be a rose, but this one isn’t blushing or demure; she’s a luxe and voluptuous stunner redolent of Silk Road spices and shooting stars. A Fifi award winner, Pinrose empowers you to lead by the rose.
WILD CHILD
A frolicsome tropical bouquet of Tiare flower, jasmine and vanilla.
Sparkling bergamot starts the adventure into a heart of lush island blooms air-kissed by silky vanilla. Unabashedly floral and effervescent, she’s the Wild Child in all of us – and you’ll love to let her out.
SUN SAINT
Gentle waves of lime, sea salt and sun-warmed coconut wood.
Effortlessly cool and relaxed, SunSaint forgoes the umbrella-drink sugar rush for a tangy spray of lime and warm coconut wood layered over skin salty from a day at the beach … so warm and sunny you can’t help but bask in it.
MYSTICAL MISFIT
A perfectly choreographed fruity-floral chypre with notes of red currant, pink rose
and patchouli.
She’s a little tart, a little sweet, and rocks the world to her own drumbeat. If you’ve ever felt or just want to smell different, the marvelous Miss Mystical Misfit plays cheerleader to your inner outsider. If you listen closely you can hear her say, “Dance sister, dance!”
LIL' DIPPER
A cool floral with notes of lemon peel, peony and sandalwood.
A provocatively luminous scent, Lil’ Dipper pays homage to the sensitive, quiet girls whose inner worlds glow brighter than a night sky brimming with stars. Wear this powdery lavender and lemon peel beauty and let your spirit shine on.
GILDED FOX
A romantic gourmand with notes of cocoa spice, buttered rum and amber.
Puffs of powdered cocoa mingle with sultry spices and sweet buttered rum in the irresistible molten gold that is Gilded Fox. Hypnotic and delicious, it’s apropos for nearly any situation, be it a night on the town or bedtime story. Spritz like a fox and glow for it.
TAMBOURINE DREAMER
A fresh floral with notes of lily of the valley, white musk and cedarwood.
A little bit retro-cool yet ever so buoyant and bright, Tambourine Dreamer is the inflorescence of spring breezing through your window on petals spangled with dew. Winter doldrums give way to sensory wanderlust and it’s time to take a flower trip.
TREEHOUSE ROYAL
A sophisticated woody floral with notes of bergamot, fig and moss.
Created for queens (and kings!) of the forest and boardroom alike, one spritz of Treehouse Royal and you’re a woodland nymph wrapped in velvet fig leaves, ready to walk the green carpet.
CUDDLE PUNK
An unconventional combination of apricot, pipe tobacco and vanilla.
A maverick mashup of sweet + spicy and aromatic + ecstatic that pays tribute to the Coachella carouser in everyone. Cuddle Punk feels like giddy love and affection, whispering “hug me tight” when you’d rather not shout over the music.
CAMPFIRE REBEL
A bold brew of whiskey, burning oud wood and Bourbon vanilla.
Spicy and contrarian, Campfire Rebel tells a riveting story to be sure. No toasted marshmallows here – just a shot of whiskey with a raspberry chaser before regaling adventures to those gathered round. Wear it with flare and make your spark.